months that notion has changed.
I would say "The future is continuing to arrive, it’s being distributed but most of us haven’t read the User Manuel yet.
I had six minutes to tell you five things. I have a little more time to expand on that.
there’s more, but that will do. I'm not even thinking about the Digital Radio channels available here.
Twenty-five years ago it was impossible - without Government legislation - to start a new and legal TV or Radio Station. Even 10 years ago it would have been difficult and expensive.
Today it is very different.
We could all go off today and set up a new TV channel – we’d need some investment and a few easy to get licenses. But we could set up a TV channel by the end of the month.
We could – if someone was to take a run into town and buy a few pieces of kit – set up a radio station — oh, if we worked through lunch – by 1.30 today. The both the radio station and the TV station would run on the Web or on Satellite, Cable or Terrestrial Digital platform.
Easy
From Analogue to Digital
When media took the step from Analogue to Digital the hurdles that were access to the means of production and the means of distribution disappeared. And the costs ranged from cheap to free.
What we call The Media was once a block of Broadcasting and Print which held enormous power. It was The Fourth Estate. Getting a job in Media was extremely difficult, trying to influence Media as a member of the public was extremely difficult. Media was a line of communication between the powerful and the audience was --- well, just that. The audience was the silent participants who watched the programmes scheduled for them, listened to the radio broadcast at them, read what on the news stand or magazine rack. There is still an awful lot of that. to reach a mass market you still need to go through the gate keepers of the Mainstream media. But the total domination by the media owners is over - there is a new media and it is one where we are no longer silent partners. We are now in a time where we can own the means of production and the means of distribution.
The problem for many people over the age of 20 is that we are not fully conversant in the language of the New Media - some of us can talk it, but it's not our first language - so rarely do we think in it.
If you are in the import/export business and you are in Germany selling a product, what language are you going to speak? if you want people to buy your stuff, you'll try damned hard to sell in their language. Then if someone comes to you from abroad to encourage you to buy their products, what language will you expect them to speak?
Younger people speak "Digital" - we're going to have to learn it. Older people are speaking "Digital" and it's their preferred language.
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